Newport Beach, California
Brendon Kennedy
I build digital infrastructure for businesses the big platforms won't serve — and when I'm not doing that, I read a lot of neuroscience and metabolic research and test it on myself. This is the catalog: what I'm reading, what I'm running, what's actually supported by the evidence, and where I'm still figuring it out.
Sometimes contrary thinking is the best answer: for every action, there’s an equal and opposite reaction.
Currently operating zsty, building OpenClaw, and writing the catalog below.
Featured series
Dating Apps, Dopamine, and the ADHD Brain
Dating apps hold your attention with variable, slot-machine-style rewards — and divided attention is exactly what keeps your brain from encoding what a match told you, which lands hardest on the ADHD brain. Here's the neuroscience, the design, and where it went in court.
Latest
- Neuroscience
Equal and Opposite: What I Told a Friend About Breaking Bad Habits — and What the Science Actually SaysThe neuroscience under the advice I texted a friend: why impulses fire, why suppression fails, what running actually buys you, and an honest read on the 3-day fast.
- Neuroscience
Dating Apps, Dopamine, and the ADHD BrainWhy you forget what your matches tell you — the ADHD memory science, the slot-machine design behind dating apps, and the lawsuit that tested it. Cited, first-person.
- Neuroscience
Why You Forget What Your Matches Told YouADHD memory trouble sits at encoding, not storage. Here's why a fragmented dating-app attention span quietly stops the moment from getting written down at all.
- Regulatory
"Designed to Be Deleted" vs. the Business ModelA dating app that says it wants you to leave still earns money when you stay. How to read a "pro-wellbeing" feature against that built-in tension.
- Neuroscience
Why Dating Apps Feel Like Slot MachinesA plain explainer on variable-ratio schedules, what dopamine actually does, and why the slot-machine analogy for dating apps is worth taking seriously but not literally.